Make Your Martial Arts School Stand Out from Your Competition with a Unique Selling Proposition
A unique selling proposition (USP) is a necessary step when telling people what your martial arts school is all about. It gives the a preview of what they can expect and how you’re different than all the other martial arts studios in town.
Having a rock solid USP is a powerful marketing tool when used correctly.
A USP separates you from your competition and helps get your prospects attention. It can even help persuade someone to choose to contact you rather than the martial arts school down the street. It must be compelling and encompass your most desirable attributes.
Ideally, it would be something that would difficult or impossible for your competitors to offer, however, that is not always possible. To have an effective USP, you should also frame your statement around the needs of your target market and then how you can fulfill that need in a unique way.
How To Find Your USP
There is an unlimited number of possible USP’s that you can use. Some possible directions to explore:
Who you teach
Hours of operation
Student to instructor ratios
The guarantee you offer
Being a specialist
Processes you employ
Your trial program
You can even combine these to make them even more powerful.
Don’t be shy to tell people this when they ask about your martial arts studio is all about. A good USP can either attract students or repel them. Pick a good one.
What is your USP and how did you arrive at it? How has it impacted your martial arts school in attracting more students? Share your experience by leaving a comment below and click here.
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There are painting tips that can help your painting job go smoother and better such as when painting the outside of your home, begin on the side that will stay in the shade until you are finished. Keep in mind that sunlight that is direct can make paint dry too fast and cause blistering.
When painting, always work from the top down. This will prevent spillage and lap overs as you paint.
When you take a break from your Painters Orland Park IL, wrap up your rollersbrushes and paint trays with plastic. This will prevent the paint from becoming hard. In addition, whether you’re painting inside or outside, always lay down a drop cloth. This will prevent stains on your floor or grass and will also collect any scrappings that are done before paining.
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